| Course Name | Special Topics in PR |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| MCPR 561 | Fall/Spring | 3 | 0 | 3 | 7.5 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Elective | |||||
| Course Level | Second Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course emphasizes effective and ethical communication in the context of modern organizations. Students will acquire a clear understanding of the concepts, practices, and research of public relations. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | This course will address the following subjects in detail, with particular emphasis on public relations process, crisis communication, and public relations research. |
| Related Sustainable Development Goals | |
|
| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | X | |
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Ethical Considerations and Public Relations | Thank You for Smoking (2005) by Jason Reitman |
| 2 | The Role and Scope of Research in Public Relations | Yang, A., & Saffer, A. J. (2019). Embracing a network perspective in the network society: The dawn of a new paradigm in strategic public relations. Public Relations Review, 45(4), 101843. |
| 3 | The Public Relations Process | Hardy, E. E., & Waters, R. D. (2012). Identifying the norms of professional practice: Reviewing PRSA's Silver Anvil award-winning campaigns. Public Relations Review, 38(5), 898-905. |
| 4 | Public Opinion | Van Leuven, J. K., & Slater, M. D. (1991). How publics, public relations, and the media shape the public opinion process. Journal of Public Relations Research, 3(1-4), 165-178. |
| 5 | Conflict Management and Crisis Communication | Uzunoğlu, E., & Türkel, S. (2017). “Nothing Will Ever Be the Same”: The Borusan Case and the Socio‐Cultural Dynamics of Crisis in Turkey: Turkey. Culture and Crisis Communication: Cases from Nonwestern Perspectives, 270-286. |
| 6 | Audiences | Walden, J. A., & Parcha, J. M. (2017). ‘This is a stage’: A study of public relations practitioners’ imagined online audiences. Public Relations Review, 43(1), 145-151. |
| 7 | Event Management | Toledano, M., & Riches, M. (2014). Brand alliance and event management for social causes: Evidence from New Zealand. Public Relations Review, 40(5), 807-814. |
| 8 | Public Relations in Entertainment, Sports, and Tourism | Sherwood, M., Nicholson, M., & Marjoribanks, T. (2017). Controlling the Message and the Medium? The impact of sports organisations’ digital and social channels on media access. Digital Journalism, 5(5), 513-531. |
| 9 | Global Public Relations | Ki, E. J., & Ye, L. (2017). An assessment of progress in research on global public relations from 2001 to 2014. Public Relations Review, 43(1), 235-245. |
| 10 | Public Relations in Non-Profit Sector | Bünzli, F., & Eppler, M. J. (2019). Strategizing for social change in nonprofit contexts: A typology of communication approaches in public communication campaigns. Nonprofit Management and Leadership, 29(4), 491-508. |
| 11 | Marcom and Public Relations Project | Related reading |
| 12 | Marcom and Public Relations Project | Related reading |
| 13 | Marcom and Public Relations Project | Related reading |
| 14 | Case Study | Related reading |
| 15 | Case Study | Related reading |
| 16 | Case Study | Related reading |
| Course Notes/Textbooks | Readings, power point slides |
| Suggested Readings/Materials | Case studies |
| Semester Activities | Number | Weigthing |
| Participation | 1 | 20 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 30 |
| Presentation / Jury | ||
| Project | 1 | 50 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 3 | 100 |
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 4 | 64 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 1 | 30 | |
| Presentation / Jury | 21 | ||
| Project | 1 | 41 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | |||
| Final Exams | |||
| Total | 183 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to evaluate the field of Marketing Communication and Public Relations from the perspective of integrated communication. | X | ||||
| 2 | To be able to develop knowledge about existing theories and principles in the field and evaluate the acquired knowledge with a critical approach. | X | ||||
| 3 | To be able to follow the latest developments and research in the field and reflect them to studies systematically. | X | ||||
| 4 | To be able to create new information that will contribute to the field by integrating the connections between different disciplines (marketing, advertising, public relations, corporate communication, marketing communication, etc.) in which Marketing Communication and Public Relations field is involved. | |||||
| 5 | To be able to analyze reflections of current consumption dynamics on consumers. | |||||
| 6 | To be able to develop synthesis and evaluation skills related to issues in the field. | X | ||||
| 7 | To be able to perform studies within the framework of scientific ethical rules about issues related to the field. | X | ||||
| 8 | To be able to design and implement an original research project on topics discussed in the field of Marketing Communication and Public Relations. | X | ||||
| 9 | To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories in the field of marketing communications and public relations; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B2) | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
